Guanajuato Marketing Activation
In January 2022, our team at Métonymie_ embarked on an ambitious project to elevate the profile of Guanajuato, a state renowned for its rich cultural heritage and stunning natural landscapes, on the international stage. Collaborating closely with the Ministry of Tourism of Guanajuato, we designed and executed a comprehensive marketing activation in Madrid, Spain. This strategic initiative aimed to captivate and engage the Spanish market, showcasing Guanajuato as a premier travel destination.
Immersive Experiences
Interactive Installations
Strategic Partnerships
Engaging Content
Related Cases
Here's a few more cases that you might find relevant to dive into as well.